Showing posts with label Corporate Social Responsibility. Show all posts
Showing posts with label Corporate Social Responsibility. Show all posts

Corporate Houses should allocate more of their CSR Funds towards Animal Welfare, says Ashish Rego

Ashish Rego, Somesh Mathur, Tinte Foundation, Animal Shelter,
Ashish Rego, Somesh Mathur and Animal Lovers of  Tinte Foundation

Bollywood's celebrated Background Music Creator Ashish Rego calls out to Indian companies to have a humane view towards animals, particularly on the state of the stray cats, dogs and other domesticated animals and birds in urban cities. 

Speaking at the inauguration of Tinté Foundation's Animal Care Centre in Madh area in Malad West, Mumbai can accommodate around 60 pets at a given time, Ashish Rego calls out to Corporates, "We would like to let the Corporates know that the way to help Humans is through animals. And if you can help animals, you indirectly help the Mankind, being humans. Animals give us the message of 'How to Give'. The Humanity within us is invoked by serving these animals and the amount of love and affection shown by animals towards Humans is just priceless."


CSR Activities in India

According to Company’s Act 2013, it is mandatory for every Indian Company to set aside a percentage of their annual profits for Corporate Social Responsibility - CSR activities.

Annually, over Rs 25,000 crores are set aside by all the listed Companies as CSR funds for activities ranging for upliftment to allocate more of their funds and resources for the Welfare activities such as eradicating hunger, poverty, promoting education, promoting gender equality and empowering women, reducing child mortality and improving maternal health, ensuring environmental sustainability which includes improving the flora and fauna and the state of wild and domestic animals, etc. 

Statistics show that hardly 0.5% of the CSR Funding by the Corporate Houses is allocated towards animal welfare. Even if the Corporates just double that allocation towards animal welfare, though fractionally, but this would definitely make a big impact towards welfare of the stray cats and dogs. 


TINTE FOUNDATION

TINTE is an acronym of THIS IS NOT THE END. This is just the beginning of a new life of strays that are brought here.  

Tinte Foundation is spread across 2,400 square feet area in Madh area of Malad West. Presently they have facilities to provide care and help to 60 strays. With the setting up of this shelter which could be a role model, Ashish aims to create an awareness throughout the country to set up such shelters for furry strays.

Somesh Mathur the noted Bollywood singer pointed out that though the stray cats and animals aren't humans, they have a large heart. Therefore he has decided to support his friend Ashish Rego who has decided to dedicate time and efforts towards the Welfare of Animals. Presently the Foundation is self funded by Ashish Rego and other animal lovers. 

Ashish is supported by Dr Chirag Shah who has returned from the USA, having worked as a Vice President in an International Bank

"We often see many cats and dogs who are left helpless on the streets. I want the new generation to see us work towards the Welfare of Strays and learn from it. I am not doing it for me.... I am doing it for the Gen Next."

"This foundation was established a year ago with setting up a small centre in Amboli, Andheri where we received many cases and hence the need for a larger space which we have now provided for the service to stray, lost, abandoned or surrendered animals – mostly dogs and cats – that can be taken care of," he added.


Ambulance provided by Samasth Mahajan Sanstha
Paresh Shah of Samasth Mahajan Sanstha in the Foundation's Ambulance having Medical and OT facilities for the injured animals

To serve the Animals isn't only our 'Dharma'...  it is our Duty! 

The Bollywood duo Rego and Mathur particularly appreciated the support of philanthropist Paresh Shah who is appointed as a Honorary Animal Officer by the Maharashtra Government, and is a Trustee of Samasth Mahajan Sanstha that aims for the Welfare of Jal, Jungle, Janawar aur Jan (Water, forests, animals and Humankind) across the country. 

The Samasth Mahajan Sanstha provides justice whenever injustice is meted out towards animals, and carry out all efforts towards service to the Animals. The NGO has provided 12 Maharashtra Super Speciality Animal Ambulances that have Operation Theatre and other facilities for animals in Mumbai city and has 2 Veterinary clinics all services are provided Free of Cost around the year (no holidays). 

Dedicated Helpline for Animal Welfare

Samasth Mahajan Sanstha is an NGO that provided a new lease of life to over 58,000 injured or sick strays and animals in the last 2 years in Mumbai and surrounding areas. Paresh Shah is one of the Trustees of this Sanstha (foundation).

If any of the Universal Newsline readers witness any inhuman treatment meted out towards animals, they may call on 

Samasth Mahajan Sanstha's 24 hours Helpline 022 51995399, 022 51995699. 

This service is available across Mumbai (Walkeshwar to Virar, Colaba to Kalyan)

"Whenever any stray cat or dog is injured or if it needs medical attention it is brought to us. We have some pets who were facing inhuman treatment from the neighbourhood inhabitants. We have created a platform to provide medical assistance and support to these innocent furry animals," Paresh Shah informed the media persons adding that immediate medical help or even surgery can be performed in the Animal Ambulance which is provided with a Veterinary Doctor.