Inflation: What it is and How to control Inflation rates

How to tackle inflation


BY: Pankaj Bansal


Inflation is the sustained increase in the general price level of goods and services in an economy over a period. When inflation rises, each unit of currency buys fewer goods and services, eroding purchasing power. Economists measure inflation through indices like the Consumer Price Index (CPI) and the Producer Price Index (PPI), which track changes in prices over time.


Causes of Inflation


There are several primary causes:

1. Demand-Pull Inflation: This occurs when demand for goods and services exceeds supply, often due to an increase in consumer spending, government expenditures, or investment. It “pulls” prices up as businesses raise prices in response to higher demand.

2. Cost-Push Inflation: This is when production costs increase (e.g., due to rising wages or raw material costs), prompting producers to raise prices to maintain profit margins. Cost-push inflation can result from higher commodity prices, increased labor costs, or supply chain disruptions.

3. Built-In Inflation: Sometimes called “wage-price inflation,” it arises from a feedback loop where rising wages increase production costs, leading businesses to raise prices. Higher prices then lead workers to demand higher wages, creating a cycle of inflation.

4. Monetary Policy: When central banks increase the money supply too quickly, it can lead to inflation. With more money circulating, demand can outstrip supply, pushing prices higher.



Effects of Inflation


 Reduced Purchasing Power: People can buy fewer goods and services with the same amount of money.

 Uncertainty in Business Investment: High inflation can create uncertainty, causing businesses to delay or reduce investments.

 Income Redistribution: Fixed-income earners and those without investments may find their purchasing power eroding, while borrowers benefit as debts are repaid with devalued currency.

 Interest Rate Adjustments: Central banks often raise interest rates to combat high inflation, which can affect borrowing and economic growth.



How to Control Inflation Rates

Controlling inflation involves managing demand and supply factors, which is typically overseen by central banks and government policies. Here are common methods:

1. Monetary Policy Adjustments:

o Interest Rates: Central banks, like the Federal Reserve or the European Central Bank, adjust interest rates to control inflation. Higher interest rates make borrowing more expensive, reducing spending and cooling demand.

o Open Market Operations: Central banks can buy or sell government bonds to regulate the money supply. Selling bonds reduces the money supply, potentially slowing inflation.

o Reserve Requirements: By adjusting the amount of funds that banks must hold in reserve, central banks can influence how much money is available for lending.


2. Fiscal Policy:

o Reducing Government Spending: Governments can cut spending to reduce demand in the economy, which may help cool inflation.

o Tax Adjustments: Raising taxes can reduce disposable income, which can lead to a decrease in demand and, in turn, inflation.


3. Supply-Side Policies: Improving productivity and reducing production costs can help control inflation from the supply side. Investments in technology, deregulation, and subsidies for production can make it easier for businesses to supply goods at stable prices.

4. Wage and Price Controls: While controversial and less common in modern economies, governments sometimes impose controls on wages and prices to prevent rapid inflation.


However, these measures are often temporary, as they can lead to shortages and other economic distortions.


5. Exchange Rate Management: Some countries control inflation by managing their currency value. A stronger currency can make imports cheaper, which can reduce inflation, though it can also make exports less competitive. 


Challenges in Controlling Inflation   

Controlling inflation is often a balancing act. Raising interest rates or cutting government spending can control inflation, but it may also slow economic growth or lead to unemployment. Central banks and governments need to assess economic conditions carefully, as measures to curb inflation can sometimes have unintended side effects, like recession.


Pankaj Bansal is the founder of NewsPatrolling

Adopting eco-friendly building practices, reducing carbon footprints, energy-efficient designs in Real Estate Sector

Real estate sector steering through storms

With dynamics changing by the day, the real estate sector is bracing itself to steer through storms and we shall discuss how leaders tackle today's uncertain world. 

The real estate sector has always been unpredictable. From fluctuating interest rates to shifting buyer preferences, regulatory uncertainties, and the rising importance of sustainability, the sector is in constant flux. Hence, leaders in the sector are adapting to these evolving dynamics and trends.

Agility and innovation have become absolutely necessary tools for real estate leaders in this competitive market. The pandemic, notably, reshaped the sector trends overnight, with buyers prioritizing larger homes with flexible spaces for work and leisure. Meanwhile, sustainability and wellness are emerging as key factors influencing purchasing decisions. Further, factors like macroeconomic and geopolitical forces are reshaping the sector in profound ways. Persistent inflation and rising interest rates have increased borrowing costs, making both residential and commercial property purchases more expensive. This environment challenges affordability and slows demand, pushing real estate leaders to rethink pricing strategies and explore creative ways to maintain customer interest.

Besides, the real estate sector is increasingly shifting towards sustainability, with leaders adopting eco-friendly building practices and energy-efficient designs. This shift reflects a growing awareness of the environmental impact, regulatory pressures, and demand from consumers and investors for more sustainable and responsible developments. To meet these demands, leaders are integrating green practices throughout the building lifecycle. Many new projects emphasize energy efficiency through smart systems, solar panels, and high-performance insulation to reduce carbon emissions and operational costs.

Additionally, there is a heightened focus on creating community-centered environments where residents can connect and engage with one another. The real estate sector now includes shared spaces like gardens, fitness centers, and communal lounges, fostering a sense of belonging. These spaces are carefully crafted to promote physical and mental well-being, providing residents access to healthy living options, such as outdoor activity areas, meditation zones, and eco-friendly designs.

Rajjath Goel, Managing Director, MRG Group says, “Real estate today demands that we look beyond conventional wisdom. As developers, we embrace innovation while staying grounded in our core values. At MRG Group, we’ve invested in green technologies that not only reduce carbon footprints but provide long-term cost benefits. Sustainability is at the heart of everything we do, ensuring that our developments contribute positively to the future."

Harinder Singh Hora, Founder Chairman, Reach Group, says, “Amid the evolving consumer needs, adapting to change has become a necessity. At Reach, we believe in more than just functionality and offer a truly enriching experience for our customers. Our project’s design processes go beyond aesthetics and extend to a deep understanding of human behaviour. We develop spaces and offices that serve as invigorating grounds of collaboration and destinations that inspire a feel-good factor.”

Uddhav Poddar, Chairman and Managing Director of Bhumika Group shares, “In today’s ever-evolving work-life landscape, it’s essential for leaders to adopt resilient strategies that drive sustainable growth. By focusing on high-demand property types, we can help stabilize returns, especially in markets with consistently strong demand.

“At Bhumika Realty, our portfolio encompasses a wide range of thoughtfully designed residential, commercial, and mixed-use projects, all celebrated for their purpose-driven architecture and sustainable practices. Our unwavering commitment to quality, transparency, and customer satisfaction remains at the heart of everything we do. We are devoted to creating vibrant spaces that elevate the lives of their inhabitants, fostering not only functional, but truly meaningful living environments.”

Roshy Chhillar, Director, Landmark Group says, “Diversity in leadership plays an important role in innovation and relevance in real estate offerings. Female leaders in real estate bring invaluable perspectives that help shape more inclusive, community-focused housing solutions. Their leadership often emphasizes empathy, attention to detail, and a keen awareness of diverse lifestyle needs, all of which enhance decision-making and drive meaningful change within the industry. At Landmark, we believe in creating environments that support life, work, and well-being where people can thrive.”f

Looking ahead, through adaptive strategies, leaders are meeting the evolving needs of modern buyers. The drive towards eco-friendly, resilient, and inclusive developments reflects a commitment to both market relevance and responsible growth. As these leaders steer through economic, social, and environmental challenges, they’re not only shaping the real estate landscape but also contributing to a more sustainable and inclusive future.

Actress Raima Sen Embarks on a Blissful Adventure Holiday in Dehradun and Kalesar

Raima Sen adventure holiday in Dehradun

Renowned actress Raima Sen recently treated herself to a well-deserved getaway, exploring the breathtaking landscapes of Dehradun and Kalesar. Known for her stellar performances and versatile roles, Raima took a break from her busy schedule to reconnect with nature and embrace the serenity of the mountains. Her vacation photos have left fans mesmerized, showcasing her enjoying every moment of her adventurous escape.


During her trip, Raima indulged in sunrise treks, immersing herself in the beauty of the natural surroundings. One of her most captivating pictures shows her playfully “holding” the sun, an image that captures her cheerful spirit and love for scenic views. Her radiant smile and relaxed demeanor reveal just how much she cherished the peaceful atmosphere of these picturesque locations. Another photo highlights Raima in an open jeep, exuding confidence and joy as she explores the lush terrain of Kalesar.

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Her Dehradun and Kalesar holiday reflects her adventurous side and passion for the outdoors. The actress, who is often seen in the hustle and bustle of film sets, took this time to relax, unwind, and immerse herself in the natural beauty of India’s hidden gems. This break has not only rejuvenated her but also given fans a glimpse of her off-screen persona—one that loves nature, adventure, and the simple joys of life.


With her social media posts capturing this enchanting journey, Raima Sen continues to inspire fans to embrace travel, adventure, and self-care. Her Dehradun and Kalesar retreat exemplifies the perfect balance between adventure and tranquility, making her holiday an unforgettable experience.

   

Stocks surpass Mutual Funds as the preferred investment option among Gen Z by 39%

Nearly 4 in 5 individuals save money to invest for future financial security

Young Indians Savings Habit Outlook 2024


November 11, 2024, Mumbai, India: In a recently released report Fin One: Young Indians’ Saving Habits Outlook 2024, shedding light on the evolving financial behaviors of Millennials and Gen Z across India, released by Fin One, a digital-first initiative by Angel One Limited. The data for the report was compiled by leading research firm, Nielsen. The report reveals that 93% of young adults are consistent savers, with majority saving 20-30% of their monthly income. Additionally, stocks have emerged as the preferred investment choice, with 45% of respondents favoring them over more traditional options such as fixed deposits or gold.

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The report draws data from 1600+ young Indians in more than 13 Indian cities, benchmarking four key areas: saving behavior, investment preferences, financial literacy and the use of technology and financial tools. This first report on saving habits from Fin One also highlights significant regional variations in saving practices.


The report further emphasizes the role of digital platforms and technology, noting that 68% of respondents regularly use automated savings tools, underscoring the growing impact of fintech on the financial habits of India's younger generation.


Key insights from the report include:


Consistent Savings Practices:

A remarkable 93% of respondents identify as consistent savers, with the majority setting aside 20-30% of their monthly income for future financial goals. This reflects a growing culture of financial discipline, especially in the 22-25 age group, as young adults start their financial journey.


Investment Preferences:

58% of young Indian investors currently invest in stocks, while 39% favor mutual funds. Safer options like fixed deposits (22%) and recurring deposits (26%) see relatively lower adoption. This indicates a balanced approach between high returns and stable savings among the youth.

72% of 18-21-year-olds prefer stocks over other options like Fixed Deposits, Mutual Funds and Gold.

With 62%, YouTube is a primary source of education for savings and financial planning among those surveyed. Family and friends remain the secondary source of financial education for 52% of youth, surpassing popular finance influencers.


Barriers to Savings:

Despite disciplined saving habits, 85% of young Indians cite the high cost of living—particularly food, utilities and transportation—as the most significant barrier to saving. This indicates rising living costs are a critical challenge for India’s youth.

 

Technology:

68% of respondents use automated savings features and mobile apps to manage their finances.


Financial Literacy:

71% of respondents consider themselves proficient in financial literacy.

 

“As India’s youth increasingly turn to the internet for financial guidance, we are witnessing a growing appetite for financial awareness and education among Millennials and Gen Z. YouTube has become central to this shift, with over 62% of young investors relying on it as a primary source of financial learning. In today’s digital age, with rising cyber threats and evolving financial landscapes, it is more important than ever for young adults to build a strong foundation in financial literacy. Saving and investing are not only essential life skills but also key opportunities for long-term wealth creation. At Fin One, we are committed to empowering India’s younger generation with the knowledge and tools they need to make informed financial decisions and secure their financial future.” added Paarth Dhar, Vice President, Angel One.


This survey reaffirms the growing importance of financial literacy, disciplined saving and the use of technology among India’s young population. Angel One remains committed to driving financial empowerment in India through its innovative solutions and educational initiatives.


Fin One, an initiative by Angel One, focuses on enhancing financial awareness in India, especially among youth and rural communities. It delivers educational content in regional languages and promotes responsible financial practices. Fin One aims to foster financial inclusion and awareness across the nation. This initiative is not just about imparting knowledge; it's about shaping a financially savvy generation poised to navigate the complexities of the modern financial world with confidence.


Angel One Limited, (NSE: ANGELONE, BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company, providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business.

A Customizable Eyewear Collection for Kids, Designed for Comfort and Myopia Control

Customizable eyewear collection for kids

Lenskart introduces Hooper Creatr, a new collection that allows kids to express their creativity and style through fully customizable eyewear. Designed specifically for young adventurers, Hooper Creatr transforms wearing glasses into a fun and personalized experience, turning eyewear from a necessity into a canvas for self-expression.

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Hooper Creatr offers fully customizable frames, allowing kids the freedom to choose every detail—from adjustable temple tips to changeable nose pads and unbreakable Flexi hinges—ensuring both comfort and durability for active children. The soft, cushioned nose pads provide a snug, mark-free fit for all-day wear, making the frames both practical and fun.

What makes the collection truly unique is its thoughtful design, which goes beyond aesthetics to support vision health. As myopia in children becomes an increasing concern, these frames are specifically designed to accommodate myopia-control lenses, ensuring that kids’ eye health is a priority without compromising on style. The correct adjustment of the temples and nose pads plays a crucial role in managing myopia over time, making Hooper Creatr a blend of fashion, function, and long-term eye care.

Available in a variety of shapes, including rectangles, rounds, and geometric designs, and crafted in both plastic and metal fronts, Hooper Creatr offers options for every child’s unique personality and fit.

Peyush Bansal, Founder &CEO of Lenskart, shared his personal connection to the project:

“As a parent, I know how important it is to make eyewear both practical and enjoyable for kids. Hooper Creatr is a project very close to my heart because it’s not just about vision correction—it’s about giving children the opportunity to express themselves through their glasses. We’ve designed Hooper Creatr to grow with kids, ensuring that their frames are not only comfortable today but also supportive of their eye health in the long run as they manage myopia.”

Hooper Creatr is now available across all Lenskart stores in India and online via the Lenskart website.

Established in 2010, Lenskart is a tech-enabled startup that has emerged as India's premier eyewear brand. In just thirteen years, the brand has transformed the eyewear landscape in India with its unique blend of high fashion, value-driven offerings, and an omni-channel business approach. Lenskart currently distributes over 10 million eyewear pairs annually, with an impressive 40 million app downloads. The brand's expansive network encompasses approximately 500 home eye test representatives and 2,000 brick-and-mortar stores spanning India, Singapore, Japan, Thailand, Taiwan, and the Middle East. Renowned for its facial-analysis-driven eyewear recommendations and unparalleled omni-channel customer experience, Lenskart leverages its vertically integrated supply chain technology to deliver quality, fashionable eyewear at highly competitive prices. Achieving an astonishing 60%+ year-on-year growth in 2023, Lenskart is poised for a further expansion of over 50% in 2024.

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Dakshayani, a 4-year-old student shines in NASA’s Space Place Art Challenge

Dakshayani a 4 year old student

4-year-old Preschooler’s Artwork Inspired by ASTHROS Mission to Antarctica


Dakshayani, a 4-year-old student from the Footprints preschool and daycare chain and provider of early education and childcare services recently participated in NASA's Space Place Art Challenge for August 2024, where she created a captivating painting inspired by the ASTHROS team’s upcoming journey to Antarctica. The ASTHROS team plans to launch a high-altitude balloon equipped with a telescope to study cosmic phenomena, igniting the imaginations of young minds around the world.


In her artwork, Dakshayani brilliantly illustrated the essence of space exploration, blending the mysteries of the cosmos with her unique interpretation of the hot air balloon that will carry ASTHROS's telescope into the stratosphere. Her participation underscores Footprints' commitment to encouraging a nurturing and enriching environment where children can explore, create, and dream big.



Raj Singhal, Co-founder & CEO of Footprints, expressed his pride, saying, "At Footprints, we believe in nurturing curiosity and encouraging young children to think beyond boundaries. Dakshayani’s achievement is a testament to children's creativity and enthusiasm when given the right support and inspiration. Her artwork reflects her love for art and her understanding of space, which we are immensely proud to support."


NASA’s Space Place Art Challenge encourages young artists to engage with space science by submitting original artwork based on a monthly theme inspired by real-world space missions and phenomena. Designed to fuel curiosity and creativity, this interactive challenge invites children to explore the wonders of the cosmos through artistic expression, making complex concepts like space missions, asteroids, and distant galaxies more accessible and exciting for young minds. 


Footprints is a distinguished preschool and daycare chain founded and operated by alumni from prestigious institutions like IIT and IIM. It is dedicated to providing high-quality early education and childcare services. With a deep understanding of the challenges faced by parents in balancing their busy lives with active participation in their child's growth journey, Footprints integrates advanced technology through the Footprints ParentConnect App and is loved by more than 39000 parents. 



New Perspectives on Couples' preferences in - How India Travels for Honeymoon’ Report


Thailand surpasses Maldives as the top international honeymoon destination; Indonesia, Mauritius, and Vietnam also gain share

Japan, Scandinavia and the US top the list for long-haul international honeymoon packages that have seen maximum growth in bookings

The Andamans overtake Kerala to claim the top spot for domestic honeymoons; Kashmir rises to third place; Goa and Himachal Pradesh complete the top five



A honeymoon is unlike any other travel experience — it marks a couple’s first trip together as newlyweds, making it a deeply personal and memorable milestone. Newlyweds don’t just seek a vacation; they want to create unique, meaningful experiences that will create lasting memories. Whether relaxing on exotic beaches or exploring serene hill stations, Indian honeymooners' preferences are as diverse as the regions they come from.

But where exactly are Indian couples headed for their honeymoons, and what are the experiences they are seeking? MakeMyTrip’s latest report, ‘How India Travels for Honeymoon’, analyses booking data from October 2023 to September 2024, compared to the same period in the preceding year, offering interesting insights into the evolving travel preferences, trends, and behaviours of couples embarking on this special journey.

Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, said “As the wedding season in India approaches, the spotlight turns to honeymoon travel—where couples look to craft a truly special, once-in-a-lifetime experience. For the first time, we are sharing unique insights into the distinct booking patterns that set honeymoon travel apart from leisure trips. Our aim is to provide a deeper understanding that will allow us—and the broader travel and wedding ecosystem—to create experiences that are not only romantic and memorable but also aligned with the evolving preferences of today's honeymooners. As couples increasingly seek personalized experiences, luxury, and unexplored destinations, we remain dedicated to delivering a variety of choices and travel planning experience for honeymooners.”



Beach Destinations Reign Supreme for Honeymooners

On the international front, Thailand tops the list of favourite honeymoon destinations for Indian couples, recording the highest share of honeymoon package bookings in 2023-24 on MakeMyTrip. Thailand increased its booking share by an impressive 5.2% year-on-year (YoY), surpassing Maldives, which led the rankings last year. Maldives saw a 16.2% YoY decline in honeymoon package bookings while all other top five international destinations – Indonesia, Mauritius, and Vietnam – gained share this year.

On the domestic front, the Andamans replaced Kerala as the most booked honeymoon destination, increasing its share of honeymoon package bookings by 6.9% YoY. Kashmir, which gained 3.6% in bookings, moved to third place. The number of bookings for Goa remained the same as last year while Himachal Pradesh saw a decline of 4% in honeymoon package bookings. The North-East, Uttarakhand and Maharashtra also drew attention from Indian couples seeking domestic honeymoon destinations.

Indian Couples Travelling Far and Wide to Make Their First Trip Together Special

There is an increasing appeal for new and diverse destinations among Indian honeymooners. While international destinations such as Bhutan, Azerbaijan, Malaysia, Sri Lanka, and Seychelles have seen a significant YoY growth in honeymoon package bookings, this trend was not just limited to short haul destinations. Long-haul destinations also featured prominently in the honeymoon travel plans of Indian couples. Easy visa destination Japan witnessed the highest YoY growth of 388% in honeymoon package bookings. Other long-haul destinations that have seen maximum growth for honeymoon package bookings include Scandinavia, the United States, South Africa, and Australia and New Zealand.

Honeymooners increasingly opt for Longer, Luxurious and Multi-City Adventures

Couples are willing to spend extra for luxury and indulgence during their honeymoon. The average spending per couple has increased by 13% YoY. Notably, 68% of newlyweds chose 4-star or 5-star properties for their stay. 1 in every 5 honeymoon package bookings were for a 5-star property between 2023-24, reflecting a 10% YoY growth.

There is also a growing trend of couples exploring multiple destinations within the same trip. On the domestic front, the share of couples visiting four or more cities increased from 35% in 2022-23 to 39% in 2023-24. Internationally, while more than half of honeymooners still prefer single-city itineraries, the share of couples opting for two or more cities rose from 32% to 47%.

In terms of travel duration, 78% of domestic honeymooners booked packages for up to 5 days in 2023-24, in line with the booking trends for the previous year. However, for international travellers, the percentage of couples booking a honeymoon package of more than 5 days increased from 34% in 2022-23 to 42% in 2023-24, reflecting a trend toward longer honeymoons. This shift also aligns with the increase in preference among couples to travel to multiple cities.

Premium Honeymoon Packages Soar

Metro cities like Delhi, Mumbai, and Bangalore are driving the demand for premium honeymoon packages, contributing to more than two-thirds of all honeymoon package bookings. However, cities such as Hyderabad, Kolkata, Chennai, Ahmedabad, and Pune are also seeing a notable shift from budget to premium travel.


Curated Romantic Honeymoon Experiences Drive Demand

The demand for personalized, romantic experiences is stronger than ever. Honeymoon package bookings have grown by 25% YoY, pointing towards a trend of couples wanting an end-to-end curated experience. More than 95% of honeymoon package bookings this year included curated experiences/activities. As a result, MakeMyTrip saw a 56% growth in bookings of premium romantic activities such as couples' photoshoots, romantic dining, cruises (sunset/dinner/catamaran), couples' spa sessions, and floating breakfasts.

Last-Minute Bookings Still Common Among Honeymooners

Indian couples booked their honeymoons closer to their departure dates, with 56% of domestic packages and 38% of international packages being booked within 30 days of travel. This pattern is in line with the overall travel behaviour of Indian travellers, who tend to book closer to the departure date. Interestingly, 31% of international honeymooners booked more than two months in advance, compared to 18% for domestic trips.

MakeMyTrip’s latest report offers a comprehensive view of honeymoon travel trends in India. As couples continue to prioritize luxury, personalized experiences, and explore new destinations, MakeMyTrip remains committed to curating packages that cater to every couple’s dream getaway.

Simple and Easy Ways to Improve Your Office Working Environment


Improving your office working environment can lead to increased productivity, enhanced job satisfaction, and a healthier work-life balance. Here are some effective ways to enhance your office environment:


1. Enhance Lighting and Ventilation

 Natural Light: Natural light can boost mood and energy levels. Try to situate desks near windows or areas with abundant natural light.

 Task Lighting: Provide desk lamps or adjustable lighting to reduce strain.

 Ventilation: Good airflow is essential. If possible, use air purifiers and ensure the space is well-ventilated.


2. Ergonomic Furniture and Layout

 Ergonomic Chairs and Desks: Invest in ergonomic chairs and adjustable desks to prevent strain and fatigue.

 Personal Space: Arrange desks to allow some degree of personal space, reducing noise and visual distractions.

 Standing Desks: Alternating between sitting and standing can reduce physical strain and improve posture.

3. Incorporate Biophilic Design

 Plants: Bringing in plants can improve air quality and create a calming atmosphere.

Consider easy-to-care-for plants like snake plants or succulents.

 Natural Materials: Use furniture or accents with wood, stone, or natural textures to create a relaxing, nature-inspired setting.


4. Encourage Personalized Workspaces

 Allow employees to add personal items (like photos or small décor) to their workspace, fostering a sense of belonging and comfort.


5. Create Collaborative and Quiet Spaces

 Meeting Rooms and Breakout Areas: Designate spaces for collaboration and brainstorming. This keeps the main work area quieter and promotes focused work.

 Quiet Zones: Set up soundproofed rooms or quiet areas for tasks that require

concentration.


6. Improve Technology and Connectivity

 Fast Internet and Updated Equipment: Having reliable technology reduces frustration and allows for a more efficient workflow.

 Meeting and Conference Tools: Ensure that conference rooms are equipped with video conferencing and screen-sharing tools for seamless collaboration.


7. Promote Healthy Habits and Wellness Programs

 Breaks and Movement: Encourage regular breaks and physical movement to reduce stress.

 Healthier Snacks: Offer healthy snack options in the kitchen or break room to support better nutrition.

 Onsite Fitness or Wellness Programs: Providing access to wellness programs like yoga sessions or gym facilities can enhance mental and physical well-being.

8. Encourage Open Communication

 Feedback Channels: Regularly collect employee feedback to understand their needs and concerns, and implement changes when possible.

 Positive Team Culture: Foster a culture where team members feel comfortable expressing themselves and sharing ideas.


9. Use Soothing Colors and Decor

 Color Psychology: Choose colors like green or blue, which are known to promote calmness and focus.

 Minimalist Décor: Keep the space uncluttered and visually appealing with clean lines and simple decor.


10. Celebrate Achievements and Show Appreciation

 Recognizing achievements and expressing gratitude can boost morale. Celebrate milestones and small wins to foster a positive, motivated environment.

A thoughtful combination of these strategies can lead to a more enjoyable, supportive, and efficient office environment.



BY: Pankaj Bansal , Founder at NewsPatrolling.com


Roundtable on Education for Gender Equity for creating a Universe with gender equity

Sandeep Hooda, Dr. Mahesh Prasad, Rita Singh, Rukmini Banerji
 Sandeep Hooda, Dr. Mahesh Prasad, Rita Singh, Rukmini Banerji

With the objective of creating an Equiverse- a Universe where gender equity is the norm, TalentNomics India and KAS SOPAS, convene key stakeholders to discuss the transformative role education can play to build Gender Equity in South Asia with its discussion centered on "Education for Gender Equity" at the India Habitat Centre, New Delhi, on Thursday, November 7th. The day-long event brought together a diverse group of stakeholders from the education, gender, and policy sectors, focusing on identifying key changes needed in our education system to promote gender equitable mindset and skill set in students in South Asia. 

The event focused on creating a more inclusive education ecosystem at all levels, from primary schools to higher education. Discussions acknowledged the progress made in mitigating gender bias in the education institutions, but also discussed the current practices that still exist leading to persistence of gender stereotypes in the thinking of both boys and girls.  The experts recommended key actions that can be taken by the educational institutions, the government, school leaders and the industry, both independently and in collaboration with each other to drive this change. 

Opening the event, Ipsita Kathuria, Founder and CEO of TalentNomics India, set the tone with her inspiring remarks, highlighting the urgency for this change and calling for a collective effort to transform the educational landscape. Paul Linnarz, Head of KAS Country Office in Japan, also welcomed the participants and further highlighting the importance of global collaboration in addressing gender disparity in education. Their leadership and vision framed the  dynamic series of sessions throughout the day. 

Ratna Viswanathan, CEO of Reach to Teach India in her keynote speech, iterated the importance of education for South Asia to leverage its demographic dividend. She stressed on the vital role education plays in addressing the inequities in homes, at workplaces and societies. She emphasised the fact we should just not focus on universal education and equity in enrolment but also on enhancing learning outcomes and quality of education. Another critical area that needs to be addressed is the “hidden gender inequities” in the educational content via textbooks and curriculum. She mentioned that “education is a supply chain” and we need to address all components of the system by simultaneously addressing various barriers.  

The first panel discussion was on Promoting Equity in Primary Education, moderated by Sandeep Hooda, Co-Founder of Vega Schools, presented powerful insights. Dr. Rukmini Banerji, CEO of Pratham Education Foundation, presented findings from the ASER annual survey, suggesting that while learning outcomes between boys and girls are fairly balanced at school levels, access to learning resources, technology and attendance remains a crucial metric of gender inequity. Rita Singh, CEO of ARISE, Bihar Chapter, gave examples of many schemes introduced to encourage girls to access and advance in school education. She also shared firsthand stories of the challenges faced by school principals and stressed the importance of continuous training to overcome these barriers. Dr. Mahesh Prasad, Principal of Step by Step School in Noida, spoke about embedding equity through sports and curriculum reform, along with leveraging the potential of AI in addressing educational gaps. 

Another major highlight of the day was keynote by Dr. Avantika Tomar, Partner at EY-Parthenon and Guest Faculty at IIM Calcutta. She shared personal anecdotes to highlight gender inequities in sports, engineering colleges, and consulting firms. She presented compelling data on literacy rates and female labor force participation, noting that while India surpasses global averages in gender equity in enrolment, a significant gender gap persists in the workforce, suggesting that young girls are set up for success but face systemic barriers as they progress. Using data, Dr. Tomar illustrated the “leaky pipeline” from education to workforce: while female net enrolments in secondary education stands at 61%, only 25% of STEM students in higher education are women, and just 10-14% reach C-suite positions in STEM fields. She emphasized the urgent need for an enabling ecosystem—one that includes supportive family structures, societal encouragement, and gender-sensitive policies in schools and colleges—to sustain and uplift women’s journeys from education into impactful careers.  

The second panel discussion of the day - Promoting Equity in Higher Education & STEM, moderated by Dr. Rajat Kathuria, Professor of Economics and Dean, School of Humanities & Social Sciences at Shiv Nadar University. This session brought forward a comprehensive discussion on increasing women’s participation in higher education and STEM fields. Among the distinguished panellists were Dr. Rubana Huq, Vice-Chancellor of the Asian University for Women, Bangladesh, who shared the impactful work being done by her institution to support underserved women, including those from Afghanistan, the Rohingya refugee community, and marginalized workers in the garment industry, to help them participate in the workforce in a meaningful way and drive social change. Amanat Boparai, Senior Policy Enforcement Manager at Google, spoke about initiatives such as “Girls Who Code” and scholarships for women in STEM that are breaking down barriers in the field. Yet barriers persist for women to join STEM fields especially in the traditional engineering and futurist technology areas. Srikant Sastri, Chairman of the GDPDC, progress made in women’s participation in education and emphasized the need for measurable frameworks to increase female participation in selected STEM fields. 

As the day's focus shifted to bridging the transition from education to the workforce, the third panel discussion commenced. Moderated by Lata Singh, Partner at IBM Consulting, the discussion explored how stereotypes continue to hinder women’s career progression and how these barriers can be overcome through mentorship, continuous learning, and resilience. 

The panelists included Vasanthi Srinivasan, Professor at IIM Bangalore, Anuradha Das Mathur, Founder and Dean of Vedica Scholars, and Dr. Anushila Chatterjee, Chief Impact Officer at Vigyanshaala International. Vasanthi Srinivasan highlighted that while families are beginning to value educational and job identities, women's career identities still need broader recognition. She spoke about IIM Bangalore's initiatives, such as integrating gender into course curricula and establishing an Office for Diversity and Inclusion to foster a more inclusive environment. Anuradha Das Mathur emphasized the importance of shifting women’s own attitude towards having a career as being non optional as well as their ability to navigate the challenges of world of work.  Dr. Anushila Chatterjee, underscored the importance of learning technology in supporting women’s career choices and skill development. She emphasized the need for women not only to participate in the workforce but also to access leadership roles in high-growth, particularly, emerging fields. 

Dr Khoja, a well known Vastu Consultant & Astrologer in Corporate Circles

Dr Khoja Astrologer and Vastu Consultant

Renowned in the field of Vastu and Naadi Astrologer, Dr Khoja is a pioneer name and is practicing Vastu and Naadi astrology for many years. He is an expert in resolving Vastu & Naadi related problems with his own unique modern solutions. Mr. Khoja is a trusted name amongst many celebrities. With so many skills one more feather has been added to his cap.

The man is known to be tinsel-town's desired astrologer- well-known actors, high-profile politicians and corporate houses. His astrological trajectories and accurate predictions have gathered him A-listed clients in Mumbai and abroad. The powerful astrologer has an unmatched USP to automatically understand and identify a client's problem once he visits his client, without them telling him about it.

Dr Khoja is a well-known name whether it is the film industry, a corporate world, or political circles. Ph.D. in Naadi astrology and expertise in Lal Kitab remedies, Ramal(Persian), Face reading, palm reading, numerology, Loshu Grid, Hebrew(Egypt), Kabala(Spanish), Mr. Khoja’s remedies and the perfect calculation for the solution makes him the subject matter expert.

Apart from doing his PhD in Vaastu, Dr Khoja is a renowned Naadi Astrology expert and has proficiency in Lal Kitab Remedies, Face reading, palm reading, numerology, Ramal (Persian), Lo Shu Grid, Kabala (Spanish), Hebrew (Egypt).

In Bollywood, actors change their name or the spelling of their name. Do you think that this definitely brings them luck?
Minor changes either in their homes or in their name have had a huge impact on their success. I try to set out to help them with the solutions. One of the actors was facing a dull phase in his career. After consulting me, he recently bagged a major role. I follow the sophisticated software to fine-tune my calculations so that I can provide the absolute solution to the problems of all my clients. Once the calculations are fine-tuned then other things fall into place accordingly.

Is it also true that you have successfully provided remedies to housewives and husbands in their marriage life?
Yes. Among my clients are several husbands who have succeeded in getting their wives back. There are also quite a few estranged husbands who are now leading very happy lives now after they consulted me when their marriages were breaking.

Is it true that your clients also include those who reside in Kenya and Dubai?
Yes. It is quite true that among my clients are several business tycoons in Kenya and Dubai.

What do you require from your clients when they seek you for consultation?
For consulting in astrology, the patrika or the kundli is not required. I just need the time, date and the city of birth. Simple minor changes have been advised and yielded major positive results.

Can you please give an example?
One aspiring politician who wanted a party ticket to contest the election came to me. Pronto, I set out to provide consultations and finally he also got the ticket.

I do not suggest any major breakdowns in offices or houses, just simple changes of arrangement of things and certain precautions about daily lifestyle.

The skilled Iconic Bollywood celebrity astrologer explains the importance of Vaastu further to our readers. By citing a basic Vastu-related defect, he says, "Most of us don't realise that bad placement of toilets in our bedroom/inside a house may be the root cause of your problem."

Almost 80% of households suffer from this building defect. Ideally, Toilets should lie in ideal zones- preferably outside the house; however, it's practically impossible in today's urban living. Again, with physical renovations facing restrictions/permissions from owners/laws, the only solution is getting a way out with Vaastu remedies that will create an internal lock so that negative energy is locked out. The remedy will help in limiting the negative energies within that spot itself.

People believe that the material that you prescribe as well as your consultation charges are quite exorbitant!

"Though there are quite a few astrologers who advise their clients to buy expensive rings and stones, I prescribe basic material which is not expensive," said Dr Khoja.

Dr Khoja, Astrologer, Vastu Expert is available for consultations: (+91) 9819 869615  / 7416 161603

Website: www.astrovastuwala.com

Corporate Houses should allocate more of their CSR Funds towards Animal Welfare, says Ashish Rego

Ashish Rego, Somesh Mathur, Tinte Foundation, Animal Shelter,
Ashish Rego, Somesh Mathur and Animal Lovers of  Tinte Foundation

Bollywood's celebrated Background Music Creator Ashish Rego calls out to Indian companies to have a humane view towards animals, particularly on the state of the stray cats, dogs and other domesticated animals and birds in urban cities. 

Speaking at the inauguration of Tinté Foundation's Animal Care Centre in Madh area in Malad West, Mumbai can accommodate around 60 pets at a given time, Ashish Rego calls out to Corporates, "We would like to let the Corporates know that the way to help Humans is through animals. And if you can help animals, you indirectly help the Mankind, being humans. Animals give us the message of 'How to Give'. The Humanity within us is invoked by serving these animals and the amount of love and affection shown by animals towards Humans is just priceless."


CSR Activities in India

According to Company’s Act 2013, it is mandatory for every Indian Company to set aside a percentage of their annual profits for Corporate Social Responsibility - CSR activities.

Annually, over Rs 25,000 crores are set aside by all the listed Companies as CSR funds for activities ranging for upliftment to allocate more of their funds and resources for the Welfare activities such as eradicating hunger, poverty, promoting education, promoting gender equality and empowering women, reducing child mortality and improving maternal health, ensuring environmental sustainability which includes improving the flora and fauna and the state of wild and domestic animals, etc. 

Statistics show that hardly 0.5% of the CSR Funding by the Corporate Houses is allocated towards animal welfare. Even if the Corporates just double that allocation towards animal welfare, though fractionally, but this would definitely make a big impact towards welfare of the stray cats and dogs. 


TINTE FOUNDATION

TINTE is an acronym of THIS IS NOT THE END. This is just the beginning of a new life of strays that are brought here.  

Tinte Foundation is spread across 2,400 square feet area in Madh area of Malad West. Presently they have facilities to provide care and help to 60 strays. With the setting up of this shelter which could be a role model, Ashish aims to create an awareness throughout the country to set up such shelters for furry strays.

Somesh Mathur the noted Bollywood singer pointed out that though the stray cats and animals aren't humans, they have a large heart. Therefore he has decided to support his friend Ashish Rego who has decided to dedicate time and efforts towards the Welfare of Animals. Presently the Foundation is self funded by Ashish Rego and other animal lovers. 

Ashish is supported by Dr Chirag Shah who has returned from the USA, having worked as a Vice President in an International Bank

"We often see many cats and dogs who are left helpless on the streets. I want the new generation to see us work towards the Welfare of Strays and learn from it. I am not doing it for me.... I am doing it for the Gen Next."

"This foundation was established a year ago with setting up a small centre in Amboli, Andheri where we received many cases and hence the need for a larger space which we have now provided for the service to stray, lost, abandoned or surrendered animals – mostly dogs and cats – that can be taken care of," he added.


Ambulance provided by Samasth Mahajan Sanstha
Paresh Shah of Samasth Mahajan Sanstha in the Foundation's Ambulance having Medical and OT facilities for the injured animals

To serve the Animals isn't only our 'Dharma'...  it is our Duty! 

The Bollywood duo Rego and Mathur particularly appreciated the support of philanthropist Paresh Shah who is appointed as a Honorary Animal Officer by the Maharashtra Government, and is a Trustee of Samasth Mahajan Sanstha that aims for the Welfare of Jal, Jungle, Janawar aur Jan (Water, forests, animals and Humankind) across the country. 

The Samasth Mahajan Sanstha provides justice whenever injustice is meted out towards animals, and carry out all efforts towards service to the Animals. The NGO has provided 12 Maharashtra Super Speciality Animal Ambulances that have Operation Theatre and other facilities for animals in Mumbai city and has 2 Veterinary clinics all services are provided Free of Cost around the year (no holidays). 

Dedicated Helpline for Animal Welfare

Samasth Mahajan Sanstha is an NGO that provided a new lease of life to over 58,000 injured or sick strays and animals in the last 2 years in Mumbai and surrounding areas. Paresh Shah is one of the Trustees of this Sanstha (foundation).

If any of the Universal Newsline readers witness any inhuman treatment meted out towards animals, they may call on 

Samasth Mahajan Sanstha's 24 hours Helpline 022 51995399, 022 51995699. 

This service is available across Mumbai (Walkeshwar to Virar, Colaba to Kalyan)

"Whenever any stray cat or dog is injured or if it needs medical attention it is brought to us. We have some pets who were facing inhuman treatment from the neighbourhood inhabitants. We have created a platform to provide medical assistance and support to these innocent furry animals," Paresh Shah informed the media persons adding that immediate medical help or even surgery can be performed in the Animal Ambulance which is provided with a Veterinary Doctor.

Maharashtra Governor applauds exporters for almost 6 percent growth in Exports at the Export Excellence Awards

Shri Ramesh Bais, Hon’ble Governor of Maharashtra presenting an award to an awardee during the event
Shri Ramesh Bais, Hon’ble Governor of Maharashtra presenting an award to an awardee during the event (Pic credit PIB)

Speaking at the Export Excellence Awards at Mumbai organised by Federation of Indian Export Organisations - FIEO (Western Region), Hon’ble Governor of Maharashtra Shri Ramesh Bais appreciated the efforts of Exporters as the FIEO awards entered its 9th successful year while conferring awards to 56 Top Performing Exporters were felicitated during this 8th & 9th Set of Export Excellence Awards, across various categories like Highest Foreign Exchange Earner, Women Entrepreneur, Emerging Exporters, Banks & Financial Institutions and Service Providers.


Mumbai based Kevin Mehta of Kevin India Company who are manufactures and merchants traders of pigments and pigments powders, expressed his excitement on receiving the prestigious award from the Governor, "We are exporting to around 48 countries worldwide, though the Pandemic was a stumbling block, Kevin India has adhered to prompt services and shipments in time that has won the hearts of our clients. We export over 160 products like solvent dyes and basic dyes that are used in textiles, inks, leather and soap industries. We are entering the argo-chemical and pharmaceutical exports too this year."

Kevin Mehta of Kevin India Company
Kevin Mehta of Kevin India Company, recipient of Export Excellence Award by FIEO

Having exported pigments of over 100 crores the last year, Kevin's Company mainly exports to UK, US, Philippines and even to China where they ship Phthalocyanine pigments. They are setting up plants in Ankleshwar and Vapi in Gujarat having a capacity of 150 metric tonnes of green and 150 metric tonnes of blue. 


Amongst the Western Region Awardees of the Federation, it felicitated top performing exporters from the states of Maharashtra, Gujarat, Goa, Madhya Pradesh and Chhattisgarh.


The Exports Excellence Awards for the 8th & 9th Set were conferred by Shri Ramesh Bais, Hon’ble Governor of Maharashtra; Shri Deependra Singh Kushwah, Development Commissioner, Chairman (MAITRI) and Export Commissioner, Govt of Maharashtra; Shri Ashwani Kumar, President, FIEO and Shri Paresh Mehta, Regional Chairman, FIEO (WR) along with Dr Ajay Sahai, Director General & CEO, FIEO.


Addressing the gathering, Shri Ramesh Bais, Hon’ble Governor of Maharashtra stated, "Total exports of Goods and Services in the financial year 2024-25 started with a strong growth of 6.88%, which is estimated to be US$ 64.56 billion in April 2024, as against US$ 60.40 billion in April 2023.” The Hon’ble Governor of Maharashtra, stated, “The state of Maharashtra is one of the largest contributors to India's exports and is continuously increasing its share in world trade through export promotion and trade facilitation initiatives. Maharashtra is the second highest exporting state from India with exports worth Rs 5,56,400.42 crore i.e. 15.37% in the financial year 2023-24.” He further mentioned the need of skill development in the field of Exports and stated the need of Universities and Education Institutes to develop educational programmes in this sector”.


Paresh Mehta, Regional Chairman (WR), FIEO mentioned, “Awards are always a great source of inspiration and motivation for a company irrespective of big or small," while FIEO President Ashwani Kumar stated in an optimistic note, “We have started this financial year on a positive note and it is a remarkable achievement looking into global headwinds flowing from Ukraine & Russia War, further Hamas-Israel conflict, crisis in the Red Sea and related logistics challenges and high interest.”


- Paresh B. Mehta


Photo Credit of Shri Ramesh Bais, Hon’ble Governor of Maharashtra presenting an award to an awardee during the event -  PIB 

Pic credit of Kevin Mehta. Paresh B Mehta

Unfair trade practice of Drip Pricing pinches the consumer's pocket

Unfair trade practice of Drip pricing



Universal Newsline has found out that almost everyone has been a silent victim of this Unfair Trade Practice and shows you what is Drip Pricing? And ways and means to know how to protect yourself.

Just recently a prominent restaurant in Chowpatty area in South Mumbai has been penalized by the Consumer Court for following unfair trade practice of charging  'Service Charges of serving you the meal' which was over and above the mandatory CGST and SGST charges.

Have you ever come across entities that may be deliberately inflating prices to fleece customers. For example, the restaurant menu could mention the price of a delicacy as Rs X. But when you finally pay the bill, you are shocked to learn that apart from the mandatory government taxes, the establishment has charged you Rs X plus extra service charge plus some extra packing charge or some other extra fee that may not be mentioned in the menu card.  


While some forms of drip pricing could be aimed at fleecing customer, there are also cases where it may be unavoidable


Based on consumer feedback, it appears that governments across the globe have woken up to the malpractice of drip pricing. Recently, US President Joe Biden and British Prime Minister Rishi Sunak had talked about taking action against drip pricing. In India, the Department of Consumer Affairs has asked customers to be careful about the practice of drip pricing. Let us take a look at what is drip pricing and how you can protect yourself from being fleeced.

 

What is drip pricing?

In simple words, drip pricing is a technique used by businesses to attract customers via an affordable initial price. Once the customer has committed to the purchase, additional fees and charges are added during the purchasing process. As a result, the consumer ends up paying a lot more than the original price that was advertised. While this may seem like a malpractice, it may not be the case in every situation. For example, some taxes and service charges are imposed by the government. These cannot be avoided by the business entity.

 

However, there are many cases where drip pricing can be used to extract a higher price from customers. Let us take a look at some examples to better understand the applicability of drip pricing.

 

Hotels and restaurant businesses - These entities are often accused of using drip pricing techniques. Customers may be asked to pay additional charges such as parking fees, Wi-Fi access, resort fee and charges for other amenities such as gym, spa, sauna, etc.


 

Airlines - Users may be charged extra amount for food and drinks, choosing the preferred seat, priority boarding, fees for checked baggage, etc.


Food delivery apps - Food prices are listed as quite affordable on food delivery apps. But the final payment amount includes additional charges such as packaging fees, handling charges, etc. The restaurant itself may not charge these amounts if you pick up the food directly from the restaurant.

 

Such charges make a strong case for the malpractice of drip pricing.

 

Online shopping - Here too, users have to pay additional amounts for handling charges, platform fee, etc. Many online e-commerce platforms also accept donations from users, which is added to the final bill.

 

Ticket sales - A wide variety of additional fees and charges are often applied for ticket sales. For example, customers may be asked to pay service fees, convenience charges, processing fees, venue charges, delivery fee, etc.

 

How to protect yourself from drip pricing?

The government is working to create awareness, so that consumers can be protected from such malpractices. The practice of drip pricing has been classified under 'unfair trade practices' as per the Consumer Protection Act, 2019. Guidelines to prevent such practices have been issued by the Central Consumer Protection Authority.

 

Users who come across a case of drip pricing can approach the Consumer Affairs for help and assistance. They can dial 1915 or use the WhatsApp number 8800001915 to contact Consumer Affairs.   

This is a great initiative launched by the government to protect consumers from potential cases of drip pricing. It also serves as a warning to entities that may be deliberately inflating prices to fleece customers.

 

(With inputs from Pankaj Bansal, Founder at NewsPatrolling.com)


Gen Z is looking for immediate gains with long term financial security

Investments for Gen Z

Universal Newsline explores some of the most popular investment platforms in India that are favourites with the Gen Z, each with its own strengths and ideal user profiles: 

  

Investing Made Easy: Smart, Accessible Platforms For Gen Z's to Look out For Investment Gen Z, a generation known for its adaptability and influence, faces a unique financial dilemma. 


A Deloitte survey reveals a concerning trend: 51% of Gen Z individuals worry about living paycheck to paycheck, highlighting a potential lack of financial stability. Intuit's Prosperity Index Study further emphasizes that 3 out of 4 Gen Z's prioritize quality of life experiences over saving for the future. While Gen Z's desire to embrace a fulfilling, self-driven lifestyle is admirable, navigating the balance between immediate enjoyment and long-term financial security is crucial. Could online investment platforms offer a solution that allows this generation to thrive today while building a solid foundation for tomorrow? 


1. Per Annum

Per Annum is tailored for investors seeking both security and diversity. Their focus on institutional-grade investment products with low entry barriers opens up a range of opportunities previously reserved for high-net-worth individuals. Their portfolio includes P2P debt investments, revenue-based financing, bonds, and SIPs – delivering the potential for consistent returns and the flexibility to tailor investments to your risk tolerance. Per Annum's impressive track record, with over 500,000 investors and an AUM of over Rs 2000 crores, makes it a compelling choice for those seeking a well-established platform.

 

2. Angel One

Angel One is a top choice for investors seeking a comprehensive trading and investment platform. With its low-cost brokerage structure, including zero brokerage for the first 30 days and no account maintenance fees in the first year, it's a cost-effective option. Angel One offers a wide range of investment options, including stocks, IPOs, F&O, commodities, mutual funds, and even US stocks. Traders and investors benefit from robust research tools, advisory services, and a user-friendly mobile app. Additionally, Angel One provides offline support through its network of branches and offers access to various trading segments, including commodities and forex.

 

3. Groww

Groww attracts investors with a global mindset. The platform's zero brokerage fees and free account opening for US stock market investments are major draws, allowing young investors to dip their toes into international markets. Their fixed fee per order model can be advantageous for certain trading styles, especially those who may not engage in frequent, high-volume trades. Groww is ideal for beginners and those seeking international diversification to expand their portfolios beyond Indian markets.

 

4. 5paisa

5paisa appeals to cost-conscious traders with its flat fee of Rs. 20 per order across various segments. Investors seeking control and personalization will appreciate features like add-on packs and APIs that enable a customized trading experience. 5paisa empowers active traders with its focus on value, comprehensive market resources, and the ability to build their own trading terminal.

 

5. LenDenClub

LenDenClub delivers a streamlined investment experience designed for ease and risk mitigation. Its completely digital process, zero opening fees, and emphasis on fund diversification make it an attractive option for those new to investing. The platform leverages data analysis to help investors make informed lending decisions, minimizing guesswork. LenDenClub is ideal for those seeking ease of use, minimal barriers to entry, and a commitment to risk mitigation through diversified lending. 

 

(Sponsored Feature. Universal Newsline is not responsible for the claim/s and commitments announced by respective portals. Due Diligence is recommended prior to arriving at your decision.)

Can you really make huge money by making YouTube Shorts?

Making Big money on YouTube Shorts

Universal Newsline has noted about the buzz around the globe is that of YouTubers making millions through their short videos. How much can you make? Within what time frame? In short lets see whether s Making YouTube Shorts is Profitable?


While YouTube Shorts may not make you an instant millionaire, it has various other benefits that cannot be overlooked,


With easy accessibility, high entertainment value and social sharing features, short video formats have become hugely popular. Some examples include TikTok, YouTube Shorts, Instagram Reels and Snapchat. YouTube Shorts was launched to take on TikTok and the strategy seems to be working well. But the question arises - Is making YouTube Shorts profitable?  

 

To answer that, here are some important things to understand.

 

Monetizing YouTube Shorts 

Significantly lower earnings

As compared to standard long-form YouTube videos, earnings from YouTube Shorts are significantly less. In YouTube Shorts, there is no provision for pre-roll or mid-roll ads. Instead, the ads are randomly placed between various Shorts videos in the Shorts feed. The revenue thus generated is transferred to the creators’ pool. And creators are paid proportionately, as per their views and engagement.

 

Data revealed by some content creators shows that earnings from YouTube Shorts can be around $0.01 and $0.06 per thousand views. This is significantly lower in comparison to long-form video content, where earnings could be $1.25 to $2.5. As a result, one will need millions of views to generate decent revenue from YouTube Shorts videos.

 

YouTube Shorts - Benefits beyond monetization

Even though YouTube Shorts may not give you high profits, it can still be quite useful. Here is how.

Support for the main YouTube channel - A study by Tubular Labs showed that people who watch Shorts videos are likely to visit the creator's main YouTube channel. The percentage of such people can be up to 70%. Due to this, YouTube Shorts works as an effective traffic generator for long-form YouTube channels.

 

High virality 

The chances of a YouTube Shorts video going viral is significantly higher in comparison to standard long-form videos. As such, YouTube Shorts can be a great way to promote your main YouTube channel or your brand or services. It is quite common to see creators posting short versions of their long-form videos on YouTube Shorts. And the short versions often have a much higher visibility than the long-form videos. 


Brand collaborations  

If you have the ability to create viral content, YouTube Shorts can be a great way to increase your income via brand collaborations. Overall earnings will depend on the level of engagement and the size of the audience. Even micro-influencers with around 10k to 50k followers can easily make around $100 per sponsored YouTube Shorts. 


Affiliate marketing

When talking about any specific brand or services in your YouTube Shorts, you can think about harnessing income opportunities via affiliate marketing. You can collaborate with the brand and include their links in the video description. You can earn commission of around 5% through affiliate marketing via your YouTube Shorts videos.

 

As is evident, relying solely on YouTube Shorts will require millions of views to generate a decent income. It may be relevant in specific cases, when there is a high possibility of the short video going viral. But in general, YouTube Shorts can work better when used in combination with the brand's primary long-form YouTube channel. To get better results from YouTube Shorts, make sure you post regularly and actively engage with your audience via comments.


By Pankaj Bansal, Founder at NewsPatrolling.com


More Indians are now embarking on Spiritual journeys, weekend getaways and family holidays

Pilgrimage Tourism

Latest trends shaping the Travel and Hotel Industry indicate an increase in the holiday frequency of Backpackers and family travelers looking for spiritual serenity and affordable luxury not only in domestic destinations, but also in international travel. 


From Backpackers to Bon-Vivants – and everything in between – Indian travellers are not just reshaping the realm of domestic tourism but also commanding an increasingly important role in the ambit of international travel, leaving no corner of the globe too out of reach.  Taking insights from travel searches by its 100M+ annual active users, MakeMyTrip has put together some of the top behaviours of Indian travellers it the first edition of its India Travel Trends Report. 


Insights include where, when and how India travels, top trends from millions of journeys – both from a national and a region-wise perspective. Understanding the evolving travel behavior of Indian travelers is essential to help shape the future of tourism, both domestically and globally. Here are the highlights of India Travel Trends:  

 

As India emerges as a formidable force in the tourism sector, these insights can help bridge the demand and supply gaps in the travel and hospitality space. This means crafting policies, identifying destinations, and creating experiences that resonate with the traveller’s unique travel preferences and aspirations. Recognizing and catering to each traveller’s diverse behaviour will not only enhance travel experiences but also contribute significantly to the growth and development of the tourism industry.”

Some Key Insights from the report are as below – 


WHERE INDIA TRAVELS

 Number of people taking more than 3 trips per year has grown by 25% in 2023 as compared to 2019.

 Tier-2 and tier-3 cities are embracing spiritual journeys, with searches for destinations with or

around religious spots growing 97% in the last two years.

 Searches for Ayodhya grew by 585%, Ujjain by 359% and Badrinath by 343% in 2023 as compared to

2022.

 Weekend getaways continue to curry favour with Indian travellers – Searches for Jim Corbett grew

by 131% in 2023 as compared to 2022; Ooty and Munnar are other favourites in this context.

 30% all international travel searches from India are for Dubai, Bangkok and Singapore while London,

Toronto and New York are the most searched long-haul destinations. 

 Searches for emerging international destinations grew by multi-fold in 2023 – hot favourites include

Hong Kong, Almaty, Paro, Baku, Da Nang and Tbilisi. 


WHEN, WITH WHOM AND HOW INDIA TRAVELS

 Family vs Solo - Family travel bookings surged by 64% in 2023 as compared to 2022, followed by solo

traveller booking growth at 23% for the same comparative period.

 Flight booking preferences –

o 50% of all domestic flyers pick flights between 9am and 6pm irrespective of destination or

origin.


o A significant portion of travel bookings in India are made spontaneously, with 46% of

domestic flights booked less than a week before the travel date. In contrast, about half of all

international bookings are made at least two weeks in advance.

o Only one-third of international bookings are made more than a month before the travel

date, suggesting a flexible approach to international travel planning among Indian travellers.

o Women prefer to pre-book window seats, while men pick aisle seats.

o Tomato Cucumber Cheese Lettuce Sandwich is the most ordered in-flight meal on domestic

flights.


 Accommodation booking preferences –

o 56% of domestic leisure hotel bookings on the platform are made less than a week before

the day of travel.

o 33% of international hotel bookings are made at least 30 days before the date of travel.

o Alternative accommodations on the platform recorded 24% growth in bookings in 2023

o For Hostels and Apartments, the preference is for those less than INR 2,500 per night but for

Villas, it is higher. 

o Close to 20% of family travellers searched for properties with tariffs over INR 10,000 per

night.


 Payment Preference – UPI is the most preferred payment method for booking travel, making close

to 40% of all transaction types, followed by use of credit cards. Credit card is the most used payment

mode for high value transactions such as for booking international hotels and flights. This can be

attributed to the benefits associated with credit card payments.

 The gift of travel – Wedding gift cards in the denominations of INR 5000 and 10000 are the most

gifted. 1 out of 2 travel gift cards being purchased are being gifted as wedding shagun.



City-specific insights


DELHI-SPECIFIC INSIGHTS AT A GLANCE

- Rishikesh, Amritsar are some of the most searched destinations

- Travellers prefer flights between 12 PM and 6PM

- Travellers over-indexed on booking domestic flights less than a week ahead of travel date

- Travellers showcase higher intent for pre-booking meals while traveling International

- Northern states have a higher preference for Hostels

- Almost half of all domestic travellers book a room with breakfast and a major meal

 

MUMBAI-SPECIFIC INSIGHTS AT A GLANCE

- Goa, Pune, are some of the most searched destinations

- Travellers prefer flights between 12 PM and 6PM

- Travellers showcase higher intent for pre-booking meals while traveling International


- Maharashtra has the highest share of domestic hotel searches overall – highest preference for

Villas

- More than half of domestic hotel bookers book room with breakfast; internationally they prefer

room only


KOLKATA -SPECIFIC INSIGHTS AT A GLANCE

- Digha, Mandarmani are some of the most searched destinations

- Travellers have a higher proclivity to book flights over 3 months in advance for both international

and domestic

- Travellers have a higher preference for booking in-flight meals for domestic

- Eastern states have a higher preference for Hotels

- Approximately half of travellers prefer room only for domestic hotel bookings

- 60% of international hotel bookers prefer room with breakfast


CHENNAI-SPECIFIC INSIGHTS AT A GLANCE

- Madurai, Pondicherry are some of the most searched destinations

- Travellers prefer flights between 6PM to 12AM

- Travellers over indexed when it comes to booking international flights 30 days in advance

- Travellers most actively pre-select seats for domestic and international flights

- Travellers have a higher preference for booking in-flight meals for domestic

- Southern states have a higher preference for alternative accommodations

- Maximum preference for room only bookings for international hotels


BANGALORE-SPECIFIC INSIGHTS AT A GLANCE

- Mysore, Coorg, Mangalore are some of the most searched destinations

- Travellers prefer flights between 12AM - 6AM

- Travellers most actively pre-select seats for international flights

- Travellers have a higher preference for booking in-flight meals for domestic

- Bangalore has a higher preference for villas while traveling domestically


HYDERABAD-SPECIFIC INSIGHTS AT A GLANCE

- Vishakhapatnam, Tirupati are some of the most searched destinations

- Travellers prefer flights between 6AM and 3PM

- Travellers over-indexed on booking domestic flights in less than a week and international flights 30

days ahead of travel date

- Travellers most actively pre-select seats for domestic flights

- Southern states have a higher preference for alternative accommodations

- Approximately half of domestic travellers prefer room only